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If you would like to make a reservation or require any reservation assistance, please contact us:

reservations@valamar.com
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Frequently Asked Questions

Membership & benefits Earning Reward Euros Using Reward Euros Bookings & conditions Rewards card & account Ambassador programme

Membership & benefits

You can find full details of the Valamar Rewards Programme in the Programme Rules.

As a Valamar Rewards member, you enjoy exclusive savings, added value during your stay and personalised benefits that grow with your membership level.


Key benefits include:

  • up to 15% off your reservations, depending on your membership level)
  • up to 4.5% back in Reward Euros on eligible spend
  • the ability to use your balance to reduce the cost of your stay
  • the ability to use your Reward Euros alongside selected special offers for even greater savings
  • the option to transfer Reward Euros to friends or family members
  • discounts on selected wellness, sports and dining experiences
  • tailored services and privileges based on your membership level
  • early access to exclusive offers and best available rates

You move to a higher membership level based on your activity over a two-year period. This includes the Reward Euros you collect and the number of nights you stay.

The requirements are:
*Silver – €50 collected or 8 overnight stays*
*Gold – €150 collected or 20 overnight stays*
*VIP – by invitation only*

Your Rewards status is updated automatically when you book directly and stay with Valamar.

Your membership level is reviewed over a two-year period. If the requirements for your current level are not met within that time, you will be moved to the previous level at the end of the calendar year (31 December).

For example, if you do not meet the criteria for Gold, your membership will be adjusted to Silver.

The VIP level is reserved for Valamar’s most loyal guests and is subject to different conditions. You can find out more in the Programme Rules.

Valamar Rewards benefits are available only for direct bookings made via valamar.com, www.valamarcamping.com, www.places-hotels.com or through the Valamar Reservation Centre.

Benefits do not apply in the following situations:
bookings made through travel agents, tour operators or third-party websites where payment is not made directly to Valamar
bookings paid via vouchers or coupons purchased through external platforms
stays where costs are covered by third parties (e.g. insurance companies or similar providers) bookings made using award vouchers flat-rate campsite stays, which are not eligible for earning Reward Euros

In these cases, Reward Euros cannot be earned, and certain benefits may not apply.

Members can cancel their membership at any time by sending an email to info-loyalty@valamar.com .

Earning Reward Euros

You earn Reward Euros on eligible spend during your stay when you book directly with Valamar. The amount you earn depends on your membership level and is calculated as a percentage of your total spend.

Charge eligible expenses to your room during your stay. After your final bill has been paid and processed, your Reward Euros will be added to your account and visible the following day.

Reward Euros are earned on eligible spend during your stay, including accommodation, food, drinks and selected on-site services.

Only charges made directly with Valamar and linked to your stay are eligible.

Reward Euros are added to your account after your stay, once all charges have been processed. If your stay is prepaid, Reward Euros are calculated and added the day after check-in.

No, Reward Euros are not granted for stays completed before the Valamar Rewards Programme was introduced or before you joined as a member.

You can start earning Reward Euros on all eligible stays from the moment you join.

Using Reward Euros

You can use your Reward Euros to reduce the cost of your stay or for selected services during your stay.

During booking – apply your Reward Euros when booking directly with Valamar to reduce the price of your accommodation
At the property – use your Reward Euros at selected restaurants, bars and services where accepted by presenting your digital Rewards card

Reward Euros can be used when booking your stay directly with Valamar, or at selected restaurants, bars and services during your stay.


At the property, they can be used only at outlets where Reward Euros are accepted. View the full list of participating venues.

Yes, Reward Euros can be combined with selected special offers, promotional and voucher codes.


Where applicable, special offers are applied automatically during the booking process. Some partner discounts may not be combinable, so we recommend checking the terms of the specific offer.

Reward Euros remain valid as long as your account is active. If there is no activity, such as a stay, within a two-year period, your balance will expire.

You can start collecting Reward Euros again at any time by booking a new stay.

Bookings & conditions

Yes, to earn or use Reward Euros, your booking must be made directly with Valamar, either via our websites or the Valamar Reservation Centre.

To access Valamar Rewards benefits, your stay must be a minimum of 2 nights and booked at least 2 days in advance.
If you cancel your booking, your membership level remains unchanged. Any Reward Euros used will be handled in accordance with the applicable cancellation policy.

If you change your booking, you will retain your membership benefits, provided you are still staying and the booking meets the minimum stay requirement.
Yes, the Valamar Rewards member who used Reward Euros must be present at check-in and during the stay.

Rewards card & account

Your Valamar Rewards card is activated once you receive your welcome email. You can then save it to your digital wallet for easy access at any time.
You can access your digital Rewards card in your Valamar Rewards account and save it to your digital wallet for easy use.

To use it at the property, simply present your card when paying.
You can check your Reward Euros balance at any time by logging into your Valamar Rewards account, where it is displayed on the “My home” dashboard.
You can transfer your Reward Euros to friends or family members. The recipient must first join the Valamar Rewards Programme.

Once they have an account, you can request the transfer via the My Account section or by contacting Valamar Rewards customer service at info-loyalty@valamar.com.
No, the Valamar Rewards card is for personal use only and cannot be used by another person.

Ambassador programme

The Ambassador Programme allows Valamar Rewards members to invite friends who have not yet stayed with Valamar.

When your friend books and redeems their voucher, they receive a €100 benefit, and you earn 50 Reward Euros in return.
You can invite friends through your Valamar Rewards account. Once logged in, you’ll find your personal invitation link on the Ambassador Programme page, which you can share via your preferred channel.
The referral voucher can be redeemed by guests who have not stayed at a Valamar property in the past 10 years.

It is valid for bookings of at least €500 and must be used within three months of issue.
The referral voucher cannot be combined with other voucher promotions, and only one voucher can be used per booking.

It can be combined with special offers applied automatically during booking or with promo codes.

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© Valamar 2026

Valamar Riviera d.d. has accommodation facilities in the Republic of Croatia and the Republic of Austria, where it operates through its branch Valamar Riviera d.d., Zweigniederlassung Austria, Gamsleitenstraße 6, 5563 Obertauern, FN 583355 a (Landesgericht Salzburg), VAT ID: ATU 78289647. Additionally, Valamar is a management company that, based on contracts, manages the tourism segment of the business and offers accommodation services in the facilities of Imperial Riviera d.d., Republic of Croatia, Rab, Jurja Barakovića 2, OIB: 90896496260 and HELIOS FAROS d.d., Republic of Croatia, Stari Grad, Naselje Helios 5, OIB: 48594515. The term Valamar properties includes accommodation facilities of Valamar Riviera d.d., in Croatia and Austria, as well as accommodation facilities of other companies it manages.